Approach

Brands thrive because they exist within a rich and deep cultural context.  Consumers create brands and come to interact with them because of the meanings, emotions, energies and sensations they encode and express.  A brand is a living mythology of meaning in our culture. In the past 17 years, here at greenmanbrand, we have developed a unique approach to creatively mine this rich territory to uncover opportunity, potential and relevance.

We specialize in Green and Greening Brand Audits and Explorations, Consumer and Category Evolution Audits, Positioning and Communications Development.  We have provided this kind of strategic insight to a wide range of clients from large Fortune 100 clients to small non-profits focusing on environmental issues.